Tourism Strategy for the Future of Travel

Posted on March 21, 2020

The month of March is typically a busy time for tourism strategy development, often coinciding with the end of public sector fiscal year-end. The Coronavirus COVID-19 crisis has had immediate and devastating impacts on the tourism sector and is forcing a re-think of current actions and strategic planning approaches. This has caught many tourism operators, […]


Indigenous Tourism Association of Canada paves the way for the development of Saskatchewan’s Indigenous Tourism Strategy

Posted on December 10, 2019

December 10, 2019, Treaty 4 and Treaty 6 Territories (Saskatoon, SK) – The Indigenous Tourism Association of Canada (ITAC) has retained the services of Left Coast Insights and Stormy Lake Consulting, a tourism consultancy partnership, to create Saskatchewan’s inaugural Indigenous Tourism Strategy which will support the development of Indigenous tourism business opportunities across the province. Once completed, Saskatchewan’s Indigenous […]


Left Coast Insights develops new Indigenous Tourism Strategy for Manitoba

Posted on April 24, 2019

Left Coast Insights had the privilege of assisting Travel Manitoba and the Indigenous Tourism Association of Canada to create a new Indigenous Tourism Strategy for Manitoba. Left Coast Insights engaged with the Manitoba Indigenous Tourism Advisory Committee to ensure the new strategy reflects the interests and needs of Indigenous operators and partners in the province. […]


E Mountain Bikes: Disruptive innovation or new opportunity? Highlights from the Mountain Bike Tourism Symposium

Posted on September 17, 2017

Watch the whole panel discussion at Ride Guide Live here: (free registration required: After you register, go to: The bi-annual Mountain Bike Tourism Symposium was just held in the incredible mountain resort community of Revelstoke, British Columbia. The event was organized by Mountain Bike Tourism Association with a focus on stewardship and sustainability: “Stewardship is the […]


Hiking Tourism Master Plan for Vancouver Island, the Gulf Islands and the Sunshine Coast

Posted on October 7, 2016

Left Coast Insights in partnership with Stantec have utilized an innovative approach to developing  adventure tourism experiences modeling for this new Hiking Tourism Master Plan. August, 2016 Tourism Vancouver Island is pleased to announce the completion of the Hiking Tourism Master Plan for Vancouver Island, the Gulf Islands and the Sunshine Coast. As the second phase […]


Destination Management Plan Gives Lethbridge a Tourism Advantage

Posted on September 23, 2016

The Left Coast Insights team had the opportunity to collaborate with Stantec, the Tartan Group, and Twenty31 in the development of this destination management plan for the City of Lethbridge. By Sam Borsato – @BorsatoSam on Twitter September 18, 2016 LETHBRIDGE – City Council learned about a document that could guide and develop tourism in Lethbridge […]


BC Mid-Coast: Direct ferry to Bella Coola coming as partnership revives Discovery Coast Circle

Posted on September 7, 2016

Left Coast Insights & Wavepoint Consulting produced the “Mid-Coast Ferry Situation and Outlook Report” in 2015 as an integral component of the process towards reinstating ferry service to the region by Ernest Hall – Coast Mountain News posted Sep 6, 2016 A first-ever partnership of First Nations, communities, and the tourism industry has led to […]


The first Canadian open textbook in the field of Tourism Management has Royal Roads University roots

Posted on March 4, 2016

A recently published text in the BCcampus Open Textbook collection includes chapters written by current and former Royal Roads faculty and students. School of Tourism and Hospitality Management professors Geoffrey Bird, Rebecca Wilson-Mah and Eugene Thomlinson, along with associate faculty member Ray Freeman and graduate student Kelley Glazer contributed chapters to Introduction to Tourism and […]


Tourism Industry Association of BC signs MOU with Royal Roads University

Posted on January 21, 2016

The Tourism Industry Association of British Columbia (TIABC) is excited to announce a new Memorandum of Understanding with the School of Tourism and Hospitality Management at Royal Roads University (RRU-STHM) to work with mid-career graduate students on research that will help inform and develop the Power of Tourism Story initiative. RRU will also help shape a province-wide tourism […]


Local partnerships look to boost tourism in southern Alberta

Posted on January 5, 2016

Tourism stakeholders in Lethbridge and the surrounding region are investing in a collaborative strategy to align development and marketing efforts and more effectively bridge their partnerships. Lethbridge Herald: A City of Unique Diversity Lethbridge, boasting a unique natural landscape of beauty and diversity, is one of the most intriguing tourism destination spots in Alberta. […]