Differentiation, experiential tourism, and storytelling are the new destination development paradigms

Posted on June 14, 2013

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Leading-edge research now allows communities to leverage strategic planning and the analysis of critical success factors through the use of social media infrastructure and emerging storytelling frameworks with support through non-traditional partnerships and the tourism network system.

In light of growing global competition, stakeholders in the mountain biking sector of British Columbia are working to redefine and align their stories in order to continue to differentiate the province as a leading destination.  These stories need to align with traveler expectations and needs in order to ensure a quality experience and facilitate legacy communications.

Presentation from the 2013 Mountain Bike Tourism Symposium: