Tag: training

Destination Marketing, Management, and Skills Training

Posted on November 10, 2012

The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’  with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]

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Strategic sales training

Posted on October 29, 2012

Sales is one of the most important components of tourism development. Developing the skills of your front line sales team is critical to successful guest experiences. Along with the basic understanding of the procedural aspects of conducting a sales call and prospecting, we go deeper and try to understand the motivations for your customers. Research […]

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