Destination Marketing, Management, and Skills Training

Posted on November 10, 2012

The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’  with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]

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