Community Champions, Collaborations, and Leveraging Partnerships

Posted on November 26, 2012

I attended the Hospitality and Tourism Leadership Conference hosted at Royal Roads University and organized by Hospitality Management students from Camosun College. This inaugural event brought together future sector leaders from these two fine institutions and also included visiting students from Vancouver Island University.  I was honoured to have the opportunity to make a presentation […]

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Destination Marketing, Management, and Skills Training

Posted on November 10, 2012

The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’  with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]

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