CWSAA presentation synopsis:

Posted on May 31, 2013

The presentation focused on research into the dynamics of snow school products and business volumes at Whistler Blackcomb.  The research included key informant interviews with Sales, Marketing, and Management personnel at the resort to determine the factors that influence demand for snow school lessons. The following factors were mentioned during interviews with key informants: Price […]

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Strategic sales training

Posted on October 29, 2012

Sales is one of the most important components of tourism development. Developing the skills of your front line sales team is critical to successful guest experiences. Along with the basic understanding of the procedural aspects of conducting a sales call and prospecting, we go deeper and try to understand the motivations for your customers. Research […]

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