Tag: guest

Technology, Stories, and Co-Developed Experiences

Posted on December 10, 2012

Trends in innovation and destination development are emerging in some leading-edge research coming out of Europe.  A couple of examples include ‘Storytelling and Destination Development’ from Nordic Innovation and ‘Conceptualising technology enhanced destination experiences’ by Professors Buhalis, Neuhofer, and Ladkin of Bournemouth University in the UK. While coming from different perspectives, these research examples highlight […]

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Strategic sales training

Posted on October 29, 2012

Sales is one of the most important components of tourism development. Developing the skills of your front line sales team is critical to successful guest experiences. Along with the basic understanding of the procedural aspects of conducting a sales call and prospecting, we go deeper and try to understand the motivations for your customers. Research […]

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