Posted on April 23, 2014
Communities and resorts, particularly those that have high and low seasons, are often looking for a strategy to drive occupancy and create an exciting attractive atmosphere for visitors. Festivals and events have the power to both attract crowds and build brand image for a destination. One great example of a community that uses festivals and […]
Posted on December 10, 2012
Trends in innovation and destination development are emerging in some leading-edge research coming out of Europe. A couple of examples include ‘Storytelling and Destination Development’ from Nordic Innovation and ‘Conceptualising technology enhanced destination experiences’ by Professors Buhalis, Neuhofer, and Ladkin of Bournemouth University in the UK. While coming from different perspectives, these research examples highlight […]
Posted on November 10, 2012
The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’ with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]
Posted on October 30, 2012
Watching the impacts of Hurricane Sandy on the Eastern Seaboard got me to thinking about strategies for preparation and the responses to disasters from DMO’s. I dug up an unpublished paper that I wrote prior to the 2010 Winter Olympics on the topic of PR and disaster communications, with examples from mega-events, disasters and other […]