Destination Marketing, Management, and Skills Training

Posted on November 10, 2012

The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’  with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]

Read more...

Welcome to Left Coast Insights

Posted on August 7, 2012

The Left Coast Insights team possesses extensive skills in research and advanced knowledge and experience related to tourism product development and delivery.  In addition to our principal consultants, Ray Freeman and Ryan Staley, we draw on the expertise of some of the most experienced and respected practitioners in the industry.  

Read more...