CTV News on Vancouver Island Mountain Biking Boom
Posted on May 21, 2014
Biking Boom: Mountain Bike Trails and Tourism Development on South Vancouver Island – CTV News Vancouver Island http://vancouverisland.ctvnews.ca/video?clipId=358163
Category: Insights
Tourism Area Life Cycle for Community Tourism Development
Posted on April 16, 2014
This is a theoretical graph of visitor numbers over time as a destination develops. The concept is helpful for communities to understand that tourist destinations don’t start out as thriving economic generators but progress from unique hideaway to chic destination and eventually into decline. In the early stages of development the destination is visited by […]
CWSAA presentation synopsis:
Posted on May 31, 2013
The presentation focused on research into the dynamics of snow school products and business volumes at Whistler Blackcomb. The research included key informant interviews with Sales, Marketing, and Management personnel at the resort to determine the factors that influence demand for snow school lessons. The following factors were mentioned during interviews with key informants: Price […]
Community Champions, Collaborations, and Leveraging Partnerships
Posted on November 26, 2012
I attended the Hospitality and Tourism Leadership Conference hosted at Royal Roads University and organized by Hospitality Management students from Camosun College. This inaugural event brought together future sector leaders from these two fine institutions and also included visiting students from Vancouver Island University. I was honoured to have the opportunity to make a presentation […]
Destination Marketing, Management, and Skills Training
Posted on November 10, 2012
The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’ with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]
Hurricane Sandy and DMO Communications Preparedness
Posted on October 30, 2012
Watching the impacts of Hurricane Sandy on the Eastern Seaboard got me to thinking about strategies for preparation and the responses to disasters from DMO’s. I dug up an unpublished paper that I wrote prior to the 2010 Winter Olympics on the topic of PR and disaster communications, with examples from mega-events, disasters and other […]