Events: Drive visitation and support brand image

Posted on April 23, 2014

Communities and resorts, particularly those that have high and low seasons, are often looking for a strategy to drive occupancy and create an exciting attractive atmosphere for visitors. Festivals and events have the power to both attract crowds and build brand image for a destination. One great example of a community that uses festivals and […]

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CWSAA presentation synopsis:

Posted on May 31, 2013

The presentation focused on research into the dynamics of snow school products and business volumes at Whistler Blackcomb.  The research included key informant interviews with Sales, Marketing, and Management personnel at the resort to determine the factors that influence demand for snow school lessons. The following factors were mentioned during interviews with key informants: Price […]

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Strategic sales training

Posted on October 29, 2012

Sales is one of the most important components of tourism development. Developing the skills of your front line sales team is critical to successful guest experiences. Along with the basic understanding of the procedural aspects of conducting a sales call and prospecting, we go deeper and try to understand the motivations for your customers. Research […]

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