Events: Drive visitation and support brand image

Posted on April 23, 2014

Communities and resorts, particularly those that have high and low seasons, are often looking for a strategy to drive occupancy and create an exciting attractive atmosphere for visitors. Festivals and events have the power to both attract crowds and build brand image for a destination. One great example of a community that uses festivals and […]

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Tourism Area Life Cycle for Community Tourism Development

Posted on April 16, 2014

This is a theoretical graph of visitor numbers over time as a destination develops.  The concept is helpful for communities to understand that tourist destinations don’t start out as thriving economic generators but progress from unique hideaway to chic destination and eventually into decline. In the early stages of development the destination is visited by […]

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