tourism, hospitality, community, education, strategy

Ray Freeman, ORT, MA

Master of Arts in Tourism Management – Royal Roads University
Tourism & Recreation Resources Management – Lakehead University
Outdoor Recreation Technician – Seneca College

Ray Freeman is Principal Consultant and CEO of Left Coast Insights Ltd. and an Associate Faculty member with the School of Tourism and Hospitality Management at Royal Roads University.


Ray works with public and private sector clients, municipalities, regional and provincial governments, and Indigenous communities on community tourism development, tourism experience development, destination management and marketing, sustainable tourism development, community capacity-building, and adventure tourism. 


Ray has deep experience in the tourism industry, starting as a front-line operator and entrepreneur in the early 1980’s; working in the manufacturing and technology sectors with many tourism-hospitality service clients including SilverBirch Hotels and Disney Corporation; and has been providing tourism-focused strategic planning and facilitation to tourism operators, governments, and stakeholders since 2008. Ray’s passion for tourism led him to pursue a Master’s Degree in Tourism Management where he was the recipient of the inaugural 2011 British Columbia Ministry of Tourism, Culture and the Arts Tourism Management Research Award. He served as Industry Services Manager with a Regional Destination Management Organization and on the Board of Directors of Destination Greater Victoria from 2010 to 2015. Ray was a founding Board member with the Nature Trails Society.


Some of Ray’s clients include: The Indigenous Tourism Association of Canada, Travel Manitoba, Indigenous Tourism British Columbia, Parks Canada, Treaty 7 Management Corp., Destination Canada, Alberta Ministry of Culture and Tourism, Tourism Nunatsiavut, Destination British Columbia, BC Ministry of Jobs, Tourism & Skills Training – Tourism Policy Branch, Tourism Vancouver Island, Tourism Prince Rupert, City of Lethbridge, City of Nanaimo, Greater Victoria Harbour Authority, SuperHost Training Services, Central Alberta Tourism Stakeholders, Mount Seymour Resorts, Vancouver Island University, Northern Bruce Peninsula Tourism Stakeholders.


Ray has been a presenter at the BC Tourism Educator’s Conference, Velo-CIty Global, Mountain Bike Tourism Symposium, Victoria International Cycling Festival, Canadian Council for Small Business and Entrepreneurship, and was a keynote speaker at the Australian Cycle Tourism Conference.