Hurricane Sandy and DMO Communications Preparedness

Watching the impacts of Hurricane Sandy on the Eastern Seaboard got me to thinking about strategies for preparation and  the responses to disasters from DMO’s.  I dug up an unpublished paper that I wrote prior to the 2010 Winter Olympics on the topic of PR and disaster communications, with examples from mega-events, disasters and other relevant scenarios; including, PR issues, natural disasters, cross-border health crises, and terrorism events.  I will watch with interest to see how New York and other communities in the areas affected by this disaster respond…how well prepared were they prior to this event and how will they manage the rebuilding of their destination image?  What lessons did they learn from the Sept. 11th 2001 terrorism attacks and how will they apply those lessons to Hurricane Sandy?

Ray Freeman

DMO Strategic Decision Disaster Marketing.pdf