During the recent Tourism Educator’s Conference, Lauri Aesoph of BCcampus joined Morgan Westcott from LinkBC to launch the first-ever full-length textbook specializing in the province’s tourism and hospitality industry.
The Introduction to Tourism & Hospitality In BC was project managed by LinkBC through funding from the BCcampus Open Textbook initiative. It is available free for use by students and professionals, and for adaptation by any party wishing to create their own customized learning resources about the BC industry.
Once users visit http://opentextbc.ca/introtourism/ they can choose from an online version, two styles of e-book, PDF, native files, or order a printed copy.
Chapters on Services Marketing and Customer Service were co-authored by Ray Freeman, and the chapter titled Back to the Big Picture: Globalization and Trends was co-authored by Eugene Thomlinson.