2013 Tourism Educator’s Conference

Posted on February 22, 2013

May 7-10 2013 at Royal Roads University in Victoria, BC Calling all tourism and hospitality educators! Join us in Victoria this May for your chance to Rejuvenate your understanding, Rebrand your knowledge base andReboot your learning as we gather together for the latest tourism and hospitality updates, success stories and teaching techniques. Preceded by the tourism, and hospitality articulation meetings, […]


Free Webinar: Online Reputation Management for Tourism Stakeholders

Posted on February 20, 2013

Tuesday, March 5, 2013 10:00 AM – 11:00 AM PST In response to the popularity of the Tourism Business Essentials’ guide and workshops in Online Reputation Management, Tourism BC will be holding a FREE condensed version of the workshop in online webinar format. Facilitator: Daniel Edward Craig, Reknown (www.reknown.com) An early adopter of social media, […]


Flexicurity: A Solution for Tourism Labour Market Mobility and Security?

Posted on January 27, 2013

There have been a number of stories emerging in the media recently that highlight the disconnect between the unemployed, underemployed or those who wish to change jobs… and employers struggling to find qualified and motivated employees.  Paradoxically, indicators show that the tourism sector in Canada is facing a pending labour shortage.  Some employers and levels […]


Community Champions, Collaborations, and Leveraging Partnerships

Posted on November 26, 2012

I attended the Hospitality and Tourism Leadership Conference hosted at Royal Roads University and organized by Hospitality Management students from Camosun College. This inaugural event brought together future sector leaders from these two fine institutions and also included visiting students from Vancouver Island University.  I was honoured to have the opportunity to make a presentation […]


Destination Marketing, Management, and Skills Training

Posted on November 10, 2012

The British Columbia Ministry of Jobs, Tourism, and Skills Training made a couple of noteworthy announcements this week. First (and possibly the most interesting and potentially controversial), is the re-branding and re-launch of Tourism BC as ‘Destination BC’  with a primary focus on destination marketing. Significantly, there was little, if any mention of ‘destination management’ […]


Welcome to Left Coast Insights

Posted on August 7, 2012

The Left Coast Insights team possesses extensive skills in research and advanced knowledge and experience related to tourism product development and delivery.  In addition to our principal consultants, Ray Freeman and Ryan Staley, we draw on the expertise of some of the most experienced and respected practitioners in the industry.