tourism, hospitality, education, community, strategy

Welcome to Left Coast Insights.  We are a boutique consulting firm specializing in tourism research, planning, and development to provide communities and enterprises with insights that create competitive advantage in visitor experience and attraction.

The team at Left Coast Insights works with public and private sector clients offering a comprehensive suite of tourism and community development consulting services. Areas of expertise include: tourism and hospitality sector development, community economic and business development, sales and marketing strategy, project management, stakeholder integration, market research, feasibility analysis, visitor forecasting and modeling, guest experience development, training and education, and destination development. In addition to our principal consultants, we draw on the expertise of some of the most experienced and respected practitioners in the industry.

Left Coast Insights Ltd.

Partners & Clients

Consulting Project Partners:
Royal Roads University School of Tourism and Hospitality Management Consulting Group
Reknown – Marketing, Social Media & Reputation Management Strategy (Tourism & Hospitality)
Stantec
Wave Point Consulting
MariNova Consulting
Tartan Group
Cloverpoint
Twenty31
Change Weavers Consulting
North Shore Project Leadership
Vardo Creative
Align Consulting
KCD Consulting
McElhanney
Larose Research & Strategy

Clients:
WorldHost Training Services
Mount Seymour Resorts
Whistler Blackcomb
Treaty 7 Management Corporation
Royal Roads University School of Tourism and Hospitality Management
Hanson International Academy
Study Group International
Hotel 540, National Hospitality Group
Aboriginal Tourism Association of British Columbia (AtBC)
Destination British Columbia
Central Alberta DMP Stakeholders
Alberta Ministry of Culture and Tourism
City of Lethbridge
Tourism Vancouver Island
British Columbia Ministry of Jobs, Tourism & Skills Training
Greater Victoria Harbour Authority
Destination Canada

 

Publications and Events

Slideshare Presentations

Ray Freeman and Eugene Thomlinson are contributing authors for the LinkBC Open Text Project. This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. Ray co-authored chapters on Services Marketing and Customer Service, and Eugene co-authored the chapter Back to the Big Picture: Globalization and Trends.

Ray Freeman (Royal Roads University, Victoria, Canada) and Eugene Thomlinson (Latrobe University, Melbourne, Australia) have been published in a themed issue of Tourism Review International on cycling tourism research. Topic: Mountain Bike Tourism and Community Development in British Columbia: Critical Success Factors for the Future. Volume 18, Number 1, 2014, ISSN 1544-2712, E-ISSN 1943-442

Redefining the Story Mountain Bike Tourism in British Columbia May, 2013 (Mountain Bike Tourism Symposium)

Mountain Bike Tourism: Benefits of Collaboration  May, 2013 (Canadian Council for Small Business and Entrepreneurship Conference)  

Flexicurity: A Solution for Tourism Labour Market Mobility and Security? January, 2013

Community Champions, Collaborations, and Leveraging Partnerships November, 2012

Destination Marketing, Management, and Skills Training November, 2012

Destination Management Organization Communications Preparedness October, 2012

Strategic sales training workshop October, 2012

Mountain Bike Tourism and Community Development in British Columbia – Critical Success Factors for the Future. Paper ; Presentation

Developing Forecasting Modelling Criteria for Snow-School Lesson Volumes
Examines the factors that influence demand for ski and snowboard lessons at Whistler Blackcomb ski resort. Paper

Velo-City Conference, Vancouver, British Columbia, June 29, 2012 (13:30) “Who are the Customers. How to develop the market for Cycling Tourism”

Victoria International Cycling Festival, June 20, 2012, Spoke n’ Word event

Tourism Educators Conference, Nelson, British Columbia, March 2012.

Australian Cycle Tourism Conference, Canberra, Australia, February 2012. (Keynote)

 

Select Projects

Tourism Vancouver Island – Vancouver Island / Sunshine Coast Hiking Tourism Impact Study (2017 – Ongoing)

Destination Canada – Qualitative & Quantitative Research Services (2017 – Ongoing)

Destination British Columbia – Secondary Research and Technical Writing Services (2017 – Ongoing)

Greater Victoria Harbour Authority – Feasibility Analysis (2017)

British Columbia Ministry of Jobs, Tourism & Skills Training – Context Report and Provincial Tourism Action Plan to Support Aboriginal Tourism (2016 – 2017)

Destination British Columbia – Remarkable Experiences Program Delivery & Workshop Facilitation (2016 – Ongoing)

Parks Canada – Visitor Experience Strategy: Planning, Facilitation, and Writing Services (2016 – Ongoing)

Destination British Columbia – Destination Development Program Facilitation (2016 – Ongoing)

Tourism Vancouver Island – Hiking Tourism Master Plan (2016)

Lethbridge – Destination Management Plan (2015 – 2016)

Fort Chipewyan – Tourism Opportunity Assessment – Alberta Culture & Tourism (2015 – 2016)

Destination British Columbia – Corporate Strategy Situation Analysis Briefs (2015)

Central Alberta – Destination Management Plan (2014 – 2015)

Aboriginal Tourism British Columbia – Mid-Coast Ferry Service Situation & Outlook Report (2014 – 2015)

Treaty7 Management Corporation – Tourism Strategic Plan (2013 – 2014) LCI,

Ethnic Vancouver Family Market Plan for Whistler Blackcomb (2014)

Mount Seymour Resorts Ltd. (2012 & 2013)
Client and community analysis and group sales team training workshops.

Family Market Plan for Whistler Blackcomb (2011-2012)

Stakeholder Integration Analysis of a Managed Recreation Area Pilot Project (2010-2011) British Columbia Ministry or Tourism, Culture and the Arts

Renewed Visitor Experience Concept, Forillon National Park, Gaspe Quebec (2010-2011)

 

About Us

tourism, hospitality, community, education, strategy

 

Ray Freeman, ORT, MA
Master of Arts in Tourism Management (Royal Roads University), Tourism & Recreation Resources Management (Lakehead University), Outdoor Recreation Technician (Seneca College).

Tourism Consultant Ray is principal consultant with Left Coast Insights, and an associate faculty member in the School of Tourism and Hospitality Management at Royal Roads University and was the recipient of the 2011 British Columbia Ministry of Tourism, Culture, and the Arts – Tourism Management Research Award. Ray’s career path includes: adventure tourism guide, serial entrepreneur, project manager, international business development specialist, tourism/hospitality sector consultant and educator. Ray has worked throughout North and South America, Asia, and Europe.


Dr. Eugene Thomlinson

PhD in Tourism (La Trobe University, Australia), MBA in Tourism & Hospitality Management (University of Calgary), BCom (University of Manitoba)..

EugeneEugene is a senior advisor with Left Coast Insights – Tourism Development Consulting and Assistant Professor, School of Tourism and Hospitality Management at Royal Roads University and has more than 15 years of experience in industry and academia providing a firm foundation of practical and theoretical knowledge in market research and management.  Eugene has worked for the Canadian Tourism Commission (CTC) as the senior market analyst, where he was the principal researcher for the CTC’s award-winning Explorer Quotient (EQ) program.  Prior to this, he worked for Parks Canada, conducting social science research for national tourism and historic sites across western Canada.  Eugene completed his PhD in Tourism through La Trobe University in Australia, and holds a Bachelor of Commerce in finance and small business management from the University of Manitoba.  He also has an MBA in tourism and hospitality management from the University of Calgary with his thesis examining the business of ecotourism in Central America.  He is a trained focus group moderator.

Eugene is often engaged as a tourism industry subject matter specialist, provides research methodology design, market research and analysis, tourism destination development strategy review, and is a contributor to client briefings, draft and final reporting.

Patrick Lucas

Bachelor of Arts Honours Degree Environmental Studies, University of Northern British Columbia (2003), Diploma – Marketing & Management, Mount Royal College (1999)

Patrick LucasPatrick is an award winning registered professional planner with fifteen years experience in community and economic development, land use planning, recreation and tourism.  He has extensive experience in developing and implementing creative and effective community consultations and engagement processes.  His most notable quality is an ability to bring diverse stakeholders together to create a shared and mutually beneficial vision for development and then facilitate actions to make that vision a reality. 

Patrick has worked with numerous communities throughout Alberta and British Columbia providing comprehensive community planning services.  His specialty is working on regional initiatives that bring multiple communities and stakeholders together to develop collaborative plans and strategies for economic development, recreation and tourism.  Patrick has extensive experience in working with First Nation communities and building relationships that are based on mutual trust and respect.

Patrick has worked internationally as a community planner in rural and remote areas of South East Asia with CUSO-VSO Canada.